FitFlop

In the middle of an International panel debate on the causes of cellulite… FitFlop founder and one-time personal trainer Marcia Kilgore realizes that while women dread the onset of cellulite and wish it would simply vanish, they are more than willing to try almost anything to help prevent it, and even more likely to stick with a leg-toning regimen that requires a little bit of convenience-oriented input on their parts.
 
Women feel better when they are proactive.
 
As a personal trainer at the other end of the table touts the positive effects of diet combined with exercise, Kilgore thinks to herself,
“Diet and exercise? That’s so obvious. What we girls really need is something like a flip flop that tones and trims our legs
while we run errands. We have no free time…We Want a Workout While We Walk!”.. (Fuente: http://www.fitflop.com)