Juicy Couture

Juicy Couture is a contemporary line of both casual and dressy apparel based in Arleta, California, founded by Gela Nash-Taylor (née Gela Jacobson) and Pamela Skaist-Levy. Now owned by the Liz Claiborne fashion company, Juicy is known for their terrycloth and velour tracksuits as well as other clothing and accessories.

Juicy Couture is marketed as a high-end clothing line at an affordable price, and is aimed at women ages 14–26. Juicy Couture also has a line of men's clothing and accessories.

In 1994, Gela Nash-Taylor (née Gela Jacobson) and Pamela Skaist-Levy, both residing in Pacoima, California, decided to create their own fashion label. Their aim was to create a label equal to that of other major labels, but to be more affordable to the general public.

Their line, which they called "Juicy Couture," was to include a variety of athletic and casual wear, most notably the velour tracksuit that won Juicy Couture a great deal of popularity. Taylor and Levy did not have much money with which to start their label, thus leading to a slow start-up of the company.

In 1996, after establishing their company and needing to get the brand in the public eye, the women sent their completed designs to celebrities. Madonna, credited with turning the velour tracksuit into a trend, was sent a track suit with "Madge" embroidered on it (Juicy Couture rarely uses "Madge" on their clothing anymore). Madonna was seen wearing the tracksuit, and the company became a success almost instantly.

Juicy Couture was a very limited brand, being available at very few locations such as Neiman Marcus (the company did not establish exclusive boutiques and flagship stores until the late 00's). Around 2004, the velour tracksuit once again became very popular, and Juicy Couture then became a worldwide known brand.